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Chelsea in Bloom 2024: Everything You Need to Know

Chelsea in Bloom 2023 - Chelsea Flower Show

About the Festival

Chelsea in Bloom 2024 is a mesmerizing celebration of flowers, creativity and community spirit. Held annually in the heart of London’s fashionable Chelsea neighborhood, this event brings together local businesses, renowned florists and gardening enthusiasts to transform the streets into a breathtaking floral wonderland.

This flower festival follows an annual theme that guides the floral displays and installations throughout the neighborhood. This year’s Chelsea in Bloom 2024 theme is “Floral Feasts,” which encourages participants to draw inspiration from their culinary favorites as well as food-centric scenes depicted across film, television or literature. Last year’s theme was “Flowers on Film.” Past themes have ranged from “Under the Sea” to “Floral Safari,” inspiring participants to push the boundaries of their artistic expression.

When is Chelsea in Bloom

Floral displays for the Chelsea flower show will be available from 20-26 May, 2024. View the official map to plot out your must-see displays. Additionally, for the best Chelsea in Bloom walking route, I’d recommend starting at Stick ‘N’ Sushi and working your way northeast along King’s Road/A3217.

Once you’ve had a chance to view the floral displays in-person, be sure to cast your vote for your favorite sculpture at the festival, which is also commonly referred to as Belgravia in Bloom 2024. The highlight for me last year was the “Jungle Book” display by Kiki McDonough.

Chelsea in Bloom 2023 - Chelsea Flower Show - Kiki McDonough

Themed Activities

In addition to the awe-inspiring displays, London in Bloom 2024 offers a range of activities and events for visitors of all ages. Guided tours provide insights into the floral designs. Rickshaw rides will sweep you off your feet and have you swooning at the floral displays in no time. Hungry? Spend the afternoon sipping a cocktail and snacking on a delicious pizza at one of the many fanciful restaurants setup around the Sloane Square flowers.

In the mood for something a bit more formal? The Royal Horticultural Society (RHS) Chelsea Flower Show 2024 is offered in tandem with the Chelsea in Bloom street festival. Although the event is reserved for members only from 21 to 22 May, the general public can purchase tickets to attend from 23 to 25 May.

Chelsea in Bloom 2023 - Chelsea Flower Show 2023 - Chelsea and Belgravia in Bloom map

Frequently Asked Questions:

What is Chelsea in Bloom?

Chelsea in Bloom is a flower festival that takes place every May along King’s Road and the streets surrounding Sloane Square in London’s Chelsea neighborhood. The festival is free to attend and open to all.

When is the festival?

The free flower festival will be setup and viewable from 20-26 May, 2024.

Where is Chelsea in Bloom?

Floral installations are setup primarily along King’s Road, Sloane Street and Pavilion Road in London’s Chelsea neighborhood.

How long is the festival on for?

Chelsea in Bloom lasts from May 20 to May 26. The floral arrangements are only on display for that limited time and will begin to wilt, so be sure to plan ahead.

What is the Chelsea in Bloom theme?

This year’s theme for Chelsea and Belgravia in Bloom is “Floral Feasts.” All floral arrangements take inspiration from culinary and food-related characters or scenes in art and film.


Saturday 10th of February 2024

Hello, This article was very helpfull!!!! My husband and I are visiting London in May/June. I have a problem trying to understand the options of traveling by train to Bath, Cotswolds, Canterbury, Dover. They tell me there's a 1/3 off with a two togheter digital railcard? but there are also plenty of options to save money when buying tickets in advance, and 2x1, and I don't know if I can combine the options. Do you have any advice to help me? It's so dificult!! And we don't want to book a tour... we would much prefer to go on our own "agenda".... Thank you very much!!!!!

Michelle Altenberg

Wednesday 14th of February 2024

Have you considered renting a car for your trip? The trains can be difficult to navigate, expensive and often unreliable. You can easily see both Dover and Canterbury in one day on a road trip from London. You might also consider a short stop in Whitstable--a gorgeous seaside village that's just a 20 minute drive from Canterbury.

Bath is a bit of a longer drive from London, about 2-3 hours depending on traffic. But it's a beautiful drive that takes you through lush countryside. Plus, having a car will give you freedom to fully explore the Cotswolds at your leisure. You can easily stop in Castle Combe, for example, on the drive from Bath back to London.

Sounds like an amazing trip no matter what you decide! Enjoy!

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